Make It Rain sponsors a promising NASCAR ARCA racing driver, Russ Lane! Our newest and biggest sponsorship expands the potential impact of Make It Rain in an untapped (financially under-served) market of NASCAR race fans. Tens of thousands of NASCAR fans and hundreds of media outlets will see the cover of Make It Rain on car #8 circling NASCAR tracks across America.
Given the increased financial stress, job loss, and impact of rising unemployment across America today we decided to double down with Russ Lane Racing and NASCAR’s ARCA racing program to Make It Rain in the lives of racing fans and other hardworking Americans being hit hardest as a result of COVID 19.
We hope the image on the car sparks fan interest to check out Make It Rain, read it, and apply some of the simple insights to improve their lives financially. Our first big race happened last Friday night under the bright lights of NASCAR’s Kansas Speedway.
Russ didn’t get the racing outcome he desired Friday night but he moved up from last place to 13th place in under 18 laps before having to leave the race. Russ proved to the racing world that he’s the real deal.
We’re looking forward to seeing him back in the driver’s seat at Daytona in August. For those of you who are into fast cars, NASCAR racing, or supporting my quest to help others Make It Rain follow Russ’s rookie season on Facebook at Russ Lane Racing.